HSBC
Art Director, Copywriter, & Designer
Young Ones ADC - Student Merit Award
Redless
Create a graphics-led campaign that uses storytelling and symbolism to help HSBC own “HSBC Red” around the world, make it uniquely theirs and celebrate their Pantone colour launch.
The Ask:
We took the red out of the world’s most famous paintings to reveal where their true value lies.
The Idea:
