Art Director & Copywriter
Young Shits
Intergalactose
The Ask:
Reframe milk as a cool, every-day drink that adults won’t feel judged or ridiculed for enjoying.
The Idea:
Fairlife exposes the truth behind milk drinkers: they’re aliens.
A pouch perfect for space.
Fairlife will announce its limited edition Intergalactose Pouch Milk.
The signal.
Fairlife will post seemingly normal TikToks, X and Instagram posts “hacked” by alien interference.
Creative Partner: